MediaLink's global annual survey of 400+ marketing leaders

Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of dollars a year trying to reverse his biological age. That involves a gruelling fitness and diet regime, taking hundreds of pills a day, and getting blood transfusions from his teenage son. The result? He’s 45 and looks…42.

With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share their views on what Global Marketer of the Year nominees should focus on to drive their businesses and the industry forward.

Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains.

This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.

If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable that it will cause the end of humanity.

What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of plausible answers, but the correct one, in this case, is The Dinah Shore Weekend. Column by Guardian writer and brand strategist, Arwa Mahdawi. 

Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their Programatic Supply Chain Transparency Study

Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory International, explains how to reduce costs without reducing long-term business growth or affecting your agency relationships.