Posts about Gender equality

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  1.    Inclusive marketing is just better marketing
    Diversity & Inclusion

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

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  2.    Inclusive Marketing - Why representation matters to your customers and your brand
    Diversity & Inclusion

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

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  3.    Insight & Strategy | WeCapital: Data Tienda
    Diversity & Inclusion

    Insight & Strategy | WeCapital: Data Tienda

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…

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  4.    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
    Diversity & Inclusion

    WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion

    Charter defines set of universal requirements for global organisations to improve their…

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  5.    Case study | Libresse: Vulva Kebaya
    Diversity & Inclusion

    Case study | Libresse: Vulva Kebaya

    Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…

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  6.    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  7.    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

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  8.    Case Study | Canesten: Vagina Academy

    Case Study | Canesten: Vagina Academy

    Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…

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  9.    Insight & Strategy: Don’t Ever Leave Me

    Insight & Strategy: Don’t Ever Leave Me

    Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…

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  10.    Insight & Strategy: Real Birth Announcements
    Diversity & Inclusion

    Insight & Strategy: Real Birth Announcements

    Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…

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  11.    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

    This article was…

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  12.    Diversity: From Agency to Ads
    Diversity & Inclusion

    Diversity: From Agency to Ads

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

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