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Ad fraud & verificationAudience measurementData-driven marketing
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Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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Research on the management, supply base and sourcing resources against over 15 marketing categories.
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Marketing technologyDigital transformationMarketing technologyMarketing technology
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The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
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Organisation & structureData & analytics
Marketing in Africa Interim regional survey results
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Agency evaluation & performanceDigital transformationMedia transformation
Survey on digital investment trends and digital agency management
Survey looking at current and future projected digital marketing investment trends among WFA members.
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ChannelsIntegrated marketing
Survey Results: Transmedia and multiscreen marketing
Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
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Consumer insightData & analytics
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Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…
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Agency evaluation & performanceAgency remuneration & contracts
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
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