Related content
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Digital policyMarketing effectiveness
DGX Benchmark: Google Analytics (July 2022)
WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
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Marketing capabilities
Benchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media agency first party data liability caps
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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Benchmark: Recommended brand activation agencies in Germany
WFA member benchmark on recommended brand activation agencies in Germany.
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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
WFA member benchmark on the challenges and solutions in sharing Nielsen’s data.
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Channels
Explosive eCommerce growth drives need for improved brand and performance integration
eCommerce-focused multinationals are spending significantly more on performance ads than…
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Benchmark: Sourcing approach to agency pitch
This WFA member benchmark examined the current sourcing approach to agency pitch.
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Marketing procurementOrganisation & structure
Benchmark: Global Category Management – Influencer Marketing
This WFA member benchmark examined the category management of Influencer Marketing
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Marketing procurementOrganisation & structure
Benchmark: Recruitment of marketing sourcing talent
WFA member benchmark on recruiting marketing sourcing talent
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Benchmark: legal training for marketing procurement teams
WFA member benchmark on how to upskill marketing procurement teams in legal/contract management
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Marketing procurement
Benchmark: payment solutions / cashback
WFA member benchmark on payment solutions/cashback