Posts about Briefings & position papers

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  1.    Ireland’s Online Safety Code: Implications for advertisers
    Digital policyMarketing to childrenMarketing law

    Ireland’s Online Safety Code: Implications for advertisers

    An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms. 

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  2.    WFA Regulatory Tracker: Gen AI Transparency Obligations
    Digital policyMarketing lawAI (Artificial Intelligence)AI

    WFA Regulatory Tracker: Gen AI Transparency Obligations

    An overview of AI transparency obligations key markets globally

    Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"
  3.    Responsible AI principles
    AI (Artificial Intelligence)AI

    Responsible AI principles

    An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

     

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  4.    AANA response to consultation on HFSS marketing restrictions in Australia
    Food marketingMarketing to childrenMarketing law

    AANA response to consultation on HFSS marketing restrictions in Australia

    The Asutralian national advertiser association, AANA, recently responsed to a consultation carried out by the Australian government…

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  5.    WFA Submission – 2nd report on the application of the GDPR
    Digital policyMarketing law

    WFA Submission – 2nd report on the application of the GDPR

    WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…

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  6.    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
    Marketing law

    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…

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  7.    WFA position paper on DMA implementation
    Digital policy

    WFA position paper on DMA implementation

    WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…

    Read more about "WFA position paper on DMA implementation"
  8.    Joint industry statement against banning green claims on products containing certain substances

    Joint industry statement against banning green claims on products containing certain substances

    WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…

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  9.    WFA response to Adalytics report on Google Search advertising
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    21 December 2023, an update on the article published…

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  10.    Meta’s behavioural advertising practices in Europe
    Digital policy

    Meta’s behavioural advertising practices in Europe

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

    Last update:…

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  11.    WFA’s feedback to the European Commission on the Green Claims Directive

    WFA’s feedback to the European Commission on the Green Claims Directive

    In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…

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  12.    Responsible Food Marketing Policy: WFA key messages
    Food marketingSelf-regulationMarketing to children

    Responsible Food Marketing Policy: WFA key messages
    Open to WFA members only

    WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…

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