Posts about Industry issues

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  1.    Webinar+: TikTok’s approach to privacy and security
    Digital policyMarketing law

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

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  2.    Data Safety Benchmarking & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety Benchmarking & Analysis"
  3.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Digital policyData collection & privacy

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

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  4.    WFA Q&A session with Google on advertiser identity verification
    Digital policyData collection & privacy

    WFA Q&A session with Google on advertiser identity verification

    Overview of WFA’s Q&A sessions with Google on its announcement to require advertisers to verify their identities for ads…

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  5.    The power of diversity at a time of crisis
    Diversity & Inclusion

    The power of diversity at a time of crisis

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…

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  6.    Experts make the case for greater diversity and inclusion in marketing
    Diversity & Inclusion

    Experts make the case for greater diversity and inclusion in marketing

    To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…

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  7.    Brand safety in the COVID-19 era
    Brand safetyBrand safety

    Brand safety in the COVID-19 era
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Coronavirus is creating new challenges for…

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  8.    WFA CEO: Coronavirus could show brands how to face up to the ultimate test
    Brand purpose

    WFA CEO: Coronavirus could show brands how to face up to the ultimate test

    Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to…

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  9.    Advertisers under pressure over Coronavirus reaction
    Brand safetyBrand safetyValue of advertising

    Advertisers under pressure over Coronavirus reaction

    Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…

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  10.    Webinar: The EU Pledge - a practical guide for marketers
    Digital policyFood marketingSelf-regulationMarketing to children

    Webinar: The EU Pledge - a practical guide for marketers

    The EU Pledge is a voluntary initiative by leading food and beverage companies to change the way they advertise to children.

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  11.    A Marketer's Approach to Diversity and Inclusion
    Diversity & Inclusion

    A Marketer's Approach to Diversity and Inclusion

    This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…

    Read more about "A Marketer's Approach to Diversity and Inclusion"
  12.    WFA position on data and privacy
    Digital policySelf-regulation

    WFA position on data and privacy

    This position paper outlines WFA's vision regarding data and privacy.

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