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WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.
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Digital policyMarketing law
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WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
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Value of advertising
1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Turkish industry alliance, DPIP, unveils Value of Advertising study
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Diversity & Inclusion
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Diversity & Inclusion
WFA launches guide to diversity and representation in media planning and buying
New framework details potential issues and opportunities in key areas
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Media measurement
Sweden’s cross-media measurement initiative unveils industry standard for media buying
New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively
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Diversity & Inclusion
Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
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Brand safetyDigital policyBrand safety
DGX meeting overview (December 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)