Posts about Industry issues

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  1.    Colombian association launches measurement tool for responsible advertising practices
    Media governanceMedia transparencySelf-regulationInfluencersInfluencers

    Colombian association launches measurement tool for responsible advertising practices

    Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…

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  2.    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Brand safetyDigital policyBrand safetyValue of advertising

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    A virtual event for anyone interested in how marketing can be a force for good

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  3.    DGX meeting overview (March 2021)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (March 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.

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  4.    ePrivacy task force meeting overview (March 2021)
    Digital policyData collection & privacy

    ePrivacy task force meeting overview (March 2021)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021

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  5.    Swiss ad industry launches Digital Ad Trust label
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Swiss ad industry launches Digital Ad Trust label

    New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

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  6.    WFA Global Position on Digital Taxes
    Digital policy

    WFA Global Position on Digital Taxes

    In response to recent developments which have seen regulators across the world put forward digital services taxes, WFA has developed…

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  7.    PAG Meeting Overview (February 2021)
    Digital policyMarketing law

    PAG Meeting Overview (February 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.

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  8.    COVID has re-emphasised how brands must serve society

    COVID has re-emphasised how brands must serve society

    Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt…

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  9.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Marketing technologyDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

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  10.    RAC Programme Meeting Overview (February 2021)
    Food marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (February 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.

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  11.    Introduction to WFA's policy groups
    Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law

    Introduction to WFA's policy groups

    Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups

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  12.    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10

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