Spotlight: Creative briefing - using AI to stoke EI

Spotlight: Creative briefing - using AI to stoke EI

Agencies & Partners
1 minute read

WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

Article details

  • Author:WFA

    WFA

Videos & webinars
15 February 2024

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Tags: Agencies & PartnersCreativityMarketing technologyAIMarketing technologyDigital transformationMarketing technologyVideos & webinars

Article details

  • Author:WFA

    WFA

Videos & webinars
15 February 2024