WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

Industry issues
1 minute read

WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

Article details

  • Author:WFA

    WFA

OpinionsVideos & webinars
7 June 2022

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Associated topics

Tags: Industry issuesData & InsightData-driven marketingMarketing effectivenessBrand purposeBrand reputationOpinionsVideos & webinars

Article details

  • Author:WFA

    WFA

OpinionsVideos & webinars
7 June 2022

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