Posts about Reports & whitepapers

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1. 
   Videos & webinarsReports & whitepapers

   15 June 2023

   Spotlight: The Sourcing Board presents ‘Our Journey Forward’

   WFA

   3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…

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2. 
   Reports & whitepapers

   14 June 2023

   Broadcast TV drives global media price inflation

   WFA

   WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.…

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3. 
   Reports & whitepapers

   25 April 2023

   WFA Annual Report 2022

   WFA

   An overview of WFA’s key projects and initiatives from 2022

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4. 
   Reports & whitepapers

   25 April 2023
   Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputation

   WFA issues Global Media Charter 3.0

   WFA

   The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

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5. 
   Reports & whitepapers

   17 March 2023
   Digital policy

   Global overview of privacy enforcement cases impacting advertisers

   WFA

   An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally

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6. 
   Reports & whitepapers

   16 March 2023
   Brand safetyDigital policyBrand safetyMarketing law

   WFA Guide: DSA and DMA implementation

   WFA

   WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…

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7. 
   Reports & whitepapers

   12 December 2022
   Agency evaluation & performanceMarketing procurement

   Global Agency Remuneration Trends: 2022 update

   WFA

   Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

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8. 
   Reports & whitepapers

   30 November 2022
   Marketing procurement

   Client-agency performance evaluations: 2022 update

   WFA

   Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

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9. 
   Press releasesBenchmarks & surveysReports & whitepapers

   13 October 2022
   Media governance

   Marketing budgets under heavy scrutiny, WFA and Ebiquity research

   WFA

   Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…

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10. 
    Press releasesReports & whitepapers

    8 September 2022
    Creativity

    Marketers failing to overcome key barriers to creativity, WFA research

    WFA

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…

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11. 
    Reports & whitepapers

    1 August 2022
    Self-regulationCreativity

    Clients and Creativity

    WFA

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

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12. 
    Press releasesBenchmarks & surveysReports & whitepapers

    28 July 2022
    Media governanceMarketing capabilitiesMedia transformation

    Marketing facing “worst-ever” talent crisis

    WFA

    Data and analytics, eCommerce and measurement top skills shortage

    Read more about "Marketing facing “worst-ever” talent crisis"