WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
AI Community
WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.
The objective of the Community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:
- Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
- Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
- Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.
The Community is open to WFA members only (client-side brands) and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.
To get involved in the AI Community, please reach out to Gabrielle Robitaille.
AI Community Resources
GenAI Primer
The WFA GenAI Primer is a practical guidance on how brands can use generative AI safely.
Read more 
GenAI Survey
This WFA survey found that three in four companies already use GenAI or plan to use it soon.
Read more 
Other GenAI Resources
This is an AI Community resources hub, where you will find AI related benchmarks, surveys, reports, videos and webinars.
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