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Self-regulationMarketing law
Co-operation between marketing and policy experts reaches unprecedented levels in Latin America
Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…
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Self-regulationMarketing law
Marketers at major multinationals say input from policy professionals is more relevant than ever
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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Digital policySelf-regulationMarketing law
PAG Meeting Overview (September 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
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Food marketingSelf-regulationMarketing to children
Responsible Food Marketing Policy: WFA key messages
WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…
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Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law
WFA Survey: Responsible Marketing Frameworks
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Self-regulationBrand purposeBrand reputation
How do you create sustainable growth? 3 more experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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Alcohol marketingSelf-regulation
10 years of Responsible Alcohol Marketing
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Self-regulationCreativity
Clients and Creativity
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Self-regulationValue of advertising
Dutch association receives royal designation for 100 years of representing the interests of advertisers
bvA challenges brand leaders to play an active role in addressing societal issues
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Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…