WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

Industry issues
1 minute read

WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant. 

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  • Author:WFA

    WFA

OpinionsVideos & webinars
4 October 2022

Watch the episode here:

The Better Marketing Pod explores the industry's biggest stories and the people in the industry who are shaping them. Subscribe to it here:

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Article details

  • Author:WFA

    WFA

OpinionsVideos & webinars
4 October 2022