Creativity is more important than data, say four out of 10 Norwegian advertisers

Four out of 10 advertisers think creativity is more important than data, shows the Big Advertiser Report, an annual survey on the current state of the advertising industry in Norway ran by the Norwegian Association of Advertisers (ANFO).

The results were presented at the association’s annual Great Day of Advertising (DSAD), which in October gathered over 400 senior professionals from the brand, agency and media side in Oslo for its 12^th edition.



This year’s DSAD focused on current digital challenges and the future of brands, from programmatic and blockchain to transparency and ‘walled gardens’. Speakers included: Anthony Reeves, former Global Creative Director at Amazon, on how Amazon is taking on Facebook and Google; Martin Albrecht, Co-founder and CEO of Crossmedia agency, on how to build trust and create a truly transparent client-agency relationship; and Matt Green, Global Lead for Media and digital at WFA, on the past, present and future of programmatic advertising.

For more information and a copy of the Big Advertiser Report findings, please contact Jan Morten.