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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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AI (Artificial Intelligence)Agency managementConsumer insight
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
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Agency management
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Explore Agency Mania Solution's Top 15 Agencies in the World poster for 2024
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencers
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WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies
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AI (Artificial Intelligence)Agency managementMarketing technologyAIMarketing technologyMarketing technology
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More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI…
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According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
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