Related content
-
Agency evaluation & performanceAgency managementMarketing procurementMarketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Survey results on Agency evaluation
Read more about "Survey results on Agency evaluation"WFA member survey. For additional details, please log in.
-
Agency evaluation & performanceAgency remuneration & contracts
Survey on Global Ad Server Management
Read more about "Survey on Global Ad Server Management"The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…
-
Media governanceAgency evaluation & performanceBenchmark on Media auditor RFP
Read more about "Benchmark on Media auditor RFP"WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…
-
Agency evaluation & performanceMarketing procurementSurvey on measuring market share
Read more about "Survey on measuring market share"Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…
-
Agency evaluation & performanceMarketing procurementSurvey Results on Sourcing ad production
Read more about "Survey Results on Sourcing ad production"Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSurvey on Media Procurement Excellence
Read more about "Survey on Media Procurement Excellence"Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSurvey on digital agency management
Read more about "Survey on digital agency management"Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
-
Agency evaluation & performanceAgency rostersMarketing procurementBenchmark on Agency capability mapping
Read more about "Benchmark on Agency capability mapping"WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
-
Agency evaluation & performanceAgency review & pitchingIntegrated marketingBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementMarketing Sourcing KPIs
Read more about "Marketing Sourcing KPIs"The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
-
Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…