Posts about Industry issues

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  1.    EU legislation on Green Claims: Resources for Advertisers
    Marketing law

    EU legislation on Green Claims: Resources for Advertisers

    Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing…

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  2.    HFSS marketing restrictions: 12 markets to watch in 2023
    Food marketingMarketing to children

    HFSS marketing restrictions: 12 markets to watch in 2023

    An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions

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  3.    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Brand safetyMedia governanceBrand safety

    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Alliance for Responsible Media and…

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  4.    Five predictions for 2023
    Digital policyBrand reputationMarketing capabilities

    Five predictions for 2023

    From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…

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  5.    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
    Digital policyMarketing law

    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…

    Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"
  6.    TPA Taskforce overview (December 2022)
    Digital policyMarketing law

    TPA Taskforce overview (December 2022)

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

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  7.    DGX meeting overview (December 2022)
    Digital policy

    DGX meeting overview (December 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022

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  8.    WFA and GARM meet Musk to discuss brand safety
    Brand safetyBrand safety

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…

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  9.    Putting wages on an equal footing
    Diversity & Inclusion

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…

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  10.    Regulatory mapping of marketing to children and use of licensed characters & toys
    Marketing to children

    Regulatory mapping of marketing to children and use of licensed characters & toys

    Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…

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  11.    RAC Programme Meeting Overview (November 2022)
    Marketing to children

    RAC Programme Meeting Overview (November 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23…

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  12.    10 years of Responsible Alcohol Marketing
    Alcohol marketingSelf-regulation

    10 years of Responsible Alcohol Marketing

    On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…

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