Posts about Benchmarks & surveys

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  1.    DGX Benchmark: Google Analytics (July 2022)
    Digital policyMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

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  2.    Benchmark: Recommended online training platforms (digital marketing skills)
    Marketing capabilities

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

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  3.    Benchmark: Media agency first party data liability caps
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media agency first party data liability caps

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

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  4.    Benchmark: Recommended brand activation agencies in Germany

    Benchmark: Recommended brand activation agencies in Germany

    WFA member benchmark on recommended brand activation agencies in Germany.

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  5.    Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    ChannelsMarketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

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  6.    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

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  7.    Explosive eCommerce growth drives need for improved brand and performance integration
    Channels

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than…

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  8.    Benchmark: Sourcing approach to agency pitch

    Benchmark: Sourcing approach to agency pitch

    This WFA member benchmark examined the current sourcing approach to agency pitch.

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  9.    Benchmark: Global Category Management – Influencer Marketing
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

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  10.    Benchmark: Recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

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  11.    Benchmark: legal training for marketing procurement teams

    Benchmark: legal training for marketing procurement teams

    WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

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  12.    Benchmark: payment solutions / cashback
    Marketing procurement

    Benchmark: payment solutions / cashback

    WFA member benchmark on payment solutions/cashback

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