Posts about Content & Innovation

Related content

  1.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
    Inclusive MarketingContent & InnovationCreativityBrand purpose

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

    Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
  2.    Knowledge Spotlight: Digital Privacy 101
    Brand safetyMedia governanceMedia transparencyBrand safetyContent & InnovationAIData & analyticsData-driven marketing

    Knowledge Spotlight: Digital Privacy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  3.    Spotlight: Evolving from a focus on roles to a skill-centric talent model
    Agency remuneration & contractsContent & InnovationCreativityMarketing procurement

    Spotlight: Evolving from a focus on roles to a skill-centric talent model

    This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

    Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"
  4.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersContent & InnovationCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  5.    Knowledge Spotlight: 2024 Production Trends in Asia Pacific
    Content & Innovation

    Knowledge Spotlight: 2024 Production Trends in Asia Pacific

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: 2024 Production Trends in Asia Pacific"
  6.    CMO Forum, London (October 2024)
    Content & InnovationCreativityAI

    CMO Forum, London (October 2024)

    Overview of the WFA CMO Forum held in person in London

    Read more about "CMO Forum, London (October 2024)"
  7.    Spotlight: The Timeless Importance of the Show
    Content & InnovationCreativityMarketing capabilitiesMarketing operations

    Spotlight: The Timeless Importance of the Show

    Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.

    Read more about "Spotlight: The Timeless Importance of the Show"
  8.    Benchmark: Social Media Marketing Tools
    Content & InnovationMarketing technologyMarketing capabilitiesMarketing technologyMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
  9.    Knowledge spotlight: Creating persona-driven content
    Content & InnovationContent marketingCreativity

    Knowledge spotlight: Creating persona-driven content

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creating persona-driven content"
  10.    Knowledge spotlight: Rooting creativity in culture
    Content & InnovationContent marketingCreativity

    Knowledge spotlight: Rooting creativity in culture

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Rooting creativity in culture"
  11.    Knowledge spotlight: Creative mindset 101
    Content & InnovationContent marketingCreativityBrand purpose

    Knowledge spotlight: Creative mindset 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creative mindset 101"
  12.    Knowledge Spotlight: Content production 101
    Agency evaluation & performanceContent & InnovationContent marketingMarketing operations

    Knowledge Spotlight: Content production 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Content production 101"