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CMO Forum Toronto (May 2024)
Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024.
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Organisation & structure
Benchmark: Internal brand communications and engagement
WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
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Agency managementMarketing operationsOrganisation & structure
Spotlight: Housekeeping: In-house agency trends and challenges
WFA webinar on in-house agency trends and challenges
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Marketing effectiveness
CMO Forum Connect meeting overview (November 2023)
Overview of the CMO Forum held in New York City in November 2023
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Organisation & structure
In-House Forum Meeting Overview (Oct 2023)
Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
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Benchmark: Marketing Budget Setting
WFA benchmark containing best practices of marketing budget setting.
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Winning, and losing, together
WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…
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Spotlight: Sustainable Marketing 2030
In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…
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Brand purposeBrand reputation
WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
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Media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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Marketing operations
Benchmark: KPI Dashboard
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
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Integrated marketingDigital transformationMarketing operationsMedia transformation
WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…