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Digital policySelf-regulationData & analytics
Annual Report 2018
WFA's annual report with marketing, policy and event highlights from 2018.
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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Agency review & pitchingConsumer insight
Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…
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ChannelsAgency review & pitchingIntegrated marketing
Benchmark on Customer experience transformation
WFA member benchmark. For additional details, please log in.
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Integrated marketingOrganisation & structureData & analytics
Survey Results: Marketing Capability Programmes
WFA member survey. For additional details, please log in.
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Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Integrated Production
WFA member benchmark. For additional details, please log in.
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Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement
Benchmark on recommended influencer agencies
WFA member benchmark. For additional details, please log in.
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ChannelsAgency managementAgency review & pitching
Benchmark on recommended etail content agencies
WFA member benchmark. For additional details, please log in.