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Digital policyMarketing lawInfluencersInfluencersData collection & privacy
PAG Meeting Overview (February 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Digital policyData collection & privacy
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
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Diversity & InclusionBrand purposeBrand reputation
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
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Ad fraud & verificationBrand safetyAd blockingBrand safety
Coalition for Better Ads: Feb 2018 State of play
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Digital policyData collection & privacy
DGX meeting overview (February 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
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Digital policyData collection & privacy
WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Food marketingSelf-regulation
EU Pledge Factsheet 2017
The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…
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Digital policyDigital transformationData collection & privacy
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Food marketingSelf-regulation
EU Pledge Annual Reports
In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…
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Food marketingMarketing law
WFA top priorities for AVMSD trilogue discussions (2017)
Priorities for WFA regarding the AVMSD revision.
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Digital policy
ePrivacy task force meeting materials 26 Oct 2017
Meeting materials for WFA members.