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Digital policy
WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
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Digital policyBrand reputationMarketing capabilities
Five predictions for 2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
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Digital policyMarketing law
WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Digital policyMarketing law
TPA Taskforce overview (December 2022)
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
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Digital policy
DGX meeting overview (December 2022)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
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Digital policyData-driven marketing
Webinar: Understanding data ethics in practice
92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
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Digital policy
DGX meeting overview (September 2022)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022
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Digital policy
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
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Digital policy
The CMO Guide to Data Ethics in Practice
The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…
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Digital policyMarketing effectiveness
DGX Benchmark: Google Analytics (July 2022)
WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…