Promoting diversity and inclusion in advertising: a UNICEF playbook

For UNICEF, advertising is a positive force of positive change. In other to fulfil their goal of protecting children worldwide, UNICEF knows that engaging business to promote positive representation through the marketing and advertising of products designed for children is a vital part of achieving equality and inclusion – and inspiring more diverse and equal worlds of play.

To achieve this, the organization as published a playbook, with a series of commitments and responsibilities rooted in in the Convention on the Rights of the Child and the Convention on the Elimination of All Forms of Discrimination against Women. The playbook aims to stablish a common language to address stereotypes and discrimination and serves as a roadmap for marketeers in their efforts of being more inclusive and diverse.

The playbook highlights a series of examples that UNICEF considers that illustrate well the capacity of marketing to promote diversity and inclusion. Within these examples we find WFA members such as Disney, Microsoft, Mattel and Nike.