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ProgrammaticData & analyticsData-driven marketing
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Channels
Survey results on global social media marketing: 2016
WFA survey looking at a number of critical areas relating to social media marketing.
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Agency remuneration & contracts
Survey results on Media Agency Remuneration 2016
WFA surveyed members on the the subject of media agency remuneration in Q4 2015.
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Data & analytics
The future of insights project
Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
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Agency managementMarketing procurement
Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…
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Agency managementIntegrated marketing
Survey results on Marketing in ASEAN
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
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Agency evaluation & performanceMarketing procurement
Survey Results on Sourcing ad production
Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.
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Agency managementMarketing procurement
Survey results on Best practice in media agency contract management
A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
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Organisation & structure
Benchmark on digital marketing training methods
WFA benchmark conducted for a member looking for digital marketing training methods.
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Agency review & pitchingMarketing procurement
Benchmark on Decentralised Media Agency Recommendations
WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
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Marketing procurement
Survey results on Sponsorship investment 2015
WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…
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Digital policy
Digital Governance Exchange: Priorities for 2016
WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…