Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveysEvent reportsCase studies

   3 February 2022
   Channels

   Media Forum Meeting Overview (19th January 2022)

   WFA

   Meeting overview and presentations from WFA’s Media Forum on 19^th January 2022.

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2. 
   Benchmarks & surveys

   2 February 2022
   Agency remuneration & contracts

   Benchmark: Marketing spend tail end management

   WFA

   This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

   Read more about "Benchmark: Marketing spend tail end management"
3. 
   Benchmarks & surveys

   2 February 2022

   Benchmark: Tech & tools in marketing procurement

   WFA

   This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their…

   Read more about "Benchmark: Tech & tools in marketing procurement"
4. 
   Benchmarks & surveys

   1 February 2022
   Digital policy

   DGX Benchmark: Google Analytics

   WFA

   WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

   Read more about "DGX Benchmark: Google Analytics"
5. 
   Benchmarks & surveys

   31 January 2022
   Marketing capabilities

   Benchmark: Investment in Marketing Capability (2021)

   WFA

   This WFA member benchmark examined the investment in marketing capability building .

   Read more about "Benchmark: Investment in Marketing Capability (2021)"
6. 
   Benchmarks & surveys

   24 January 2022
   Marketing operations

   Benchmark: Marketing or Media Mix Models and ROI

   WFA

   WFA member benchmark on Marketing or Media Mix Models and ROI

   Read more about "Benchmark: Marketing or Media Mix Models and ROI"
7. 
   Benchmarks & surveys

   14 January 2022
   Marketing operations

   Benchmark: Share of Voice vs Share of Market

   WFA

   WFA member benchmark on Share of Voice vs Share of Market

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8. 
   Benchmarks & surveys

   14 December 2021
   Marketing capabilities

   Benchmark: Vision/mission/philosophy statements for the marketing team

   WFA

   WFA member benchmark on Vision/mission/philosophy statements for the marketing team

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9. 
   Benchmarks & surveys

   6 December 2021
   Channels

   Benchmark: MENA split between ATL and BTL media budget

   WFA

   WFA member benchmark on MENA split between ATL and BTL media budget

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10. 
    Benchmarks & surveys

    8 November 2021
    Agency evaluation & performance

    Benchmark: Recommended Training Providers

    WFA

    A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…

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11. 
    Benchmarks & surveys

    1 November 2021
    Marketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA

    WFA member survey for Media spend on agency fees in South East Asia markets 

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12. 
    Benchmarks & surveysGuides & templates

    25 October 2021
    Agency review & pitchingAgency rosters

    Benchmark: Pitch Consultant Selection Criteria

    WFA

    WFA member benchmark and scorecard template on Pitch Consultant Selection

    Read more about "Benchmark: Pitch Consultant Selection Criteria"