Posts about Reports & whitepapers

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  1.    Webinar: In search of the unicorn marketer
    Marketing operations

    Webinar: In search of the unicorn marketer

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

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  2.    Emphasis of CMO role must be on effectively leading multi-faceted teams
    Organisation & structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"
  3.    Data Safety Benchmarking & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety Benchmarking & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety Benchmarking & Analysis"
  4.    A Marketer's Approach to Diversity and Inclusion
    Diversity & Inclusion

    A Marketer's Approach to Diversity and Inclusion

    This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…

    Read more about "A Marketer's Approach to Diversity and Inclusion"
  5.    WFA submission - Report on the application of the GDPR
    Digital policyMarketing lawData collection & privacy

    WFA submission - Report on the application of the GDPR

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  6.    Mind the Gap - 2020
    Audience measurementChannelsMedia transformationMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
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  7.    Alcohol Marketing: literature review
    Alcohol marketingSelf-regulationMarketing law

    Alcohol Marketing: literature review

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

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  8.    EU ePrivacy Regulation: WFA briefing, February 2020
    Digital policyMarketing law

    EU ePrivacy Regulation: WFA briefing, February 2020

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"
  9.    WFA Global Marketing Effectiveness report
    Integrated marketingOrganisation & structureMarketing effectiveness

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  10.    Driving brand value with emotional intelligence in content
    Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

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  11.    Transparency in global production
    Agency remuneration & contractsMarketing procurement

    Transparency in global production

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  12.    WFA Influencer marketing survey
    InfluencersInfluencersIntegrated marketing

    WFA Influencer marketing survey

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…

    Read more about "WFA Influencer marketing survey"