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Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safety
Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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Ad fraud & verification
A marketer's checklist on mitigating ad fraud
Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
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Ad fraud & verificationMarketing to children
GCC association to LEAD change in the ad industry
ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…
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Ad fraud & verificationDigital policyMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Ad fraud & verificationAudience measurementBrand safetyBrand safety
Webinar: The evolution of digital standards
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…
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Ad fraud & verificationMedia transparency
Swiss advertisers advise on identifying real clicks
Association of Swiss Advertisers launches whitepaper on classifying ad impressions
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium unveils Digital Ad Trust label
New initiative certifies websites that commit to responsible advertising practices
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Ad fraud & verificationBrand safetyMedia governanceBrand safety
WFA and strategic partner Digital Decisions release Digital Media Benchmark
New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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Ad fraud & verificationMedia governanceProgrammatic
Media Forum Meeting Overview (June 2019, Shanghai)
Overview of the Media Forum held on June 27th, 2019 in Shanghai
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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Ad fraud & verification
Webinar: The new frontier for ad fraud
In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…