Posts about Media transparency

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  1.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

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  2.    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  3.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  4.    Media Forum Meeting Overview (12th May 2021)
    Media transparencyAgency remuneration & contracts

    Media Forum Meeting Overview (12th May 2021)

    Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

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  5.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

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  6.    WFA launches global guide to media contracts excellence
    Media governanceMedia transparencyProgrammatic

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

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  7.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

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  8.    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

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  9.    Media Forum Meeting Overview (29th September 2021)
    Audience measurementMedia governanceMedia transparency

    Media Forum Meeting Overview (29th September 2021)

    Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.

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  10.    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
    Media transparencyProgrammatic

    ANA seeks probe of ‘industry waste’ in programmatic advertising in the US

    U.S. advertiser association issues RFP for study on automated ad buying

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  11.    Belgium’s Digital Ad Trust label reaches 63% of Belgians
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

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  12.    Media Forum Meeting Overview (February 2021)
    Media transparencyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    Overview of the Media Forum held on 18 February, 2021.

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