Posts about Thought leadership

Related content

  1.    Marketing industry launches first-ever global diversity and inclusion census
    Diversity & Inclusion

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"
  2.    Unstereotype Alliance 'State of the Industry' report 2021
    Diversity & Inclusion

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  3.    One year after George Floyd
    Diversity & Inclusion

    One year after George Floyd

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…

    Read more about "One year after George Floyd"
  4.    Insight & Strategy | Frida Mom: Fourth Trimester
    Diversity & Inclusion

    Insight & Strategy | Frida Mom: Fourth Trimester

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…

    Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"
  5.    Gender equality in marketing: are we making progress fast enough?

    Gender equality in marketing: are we making progress fast enough?

    We've asked six industry leaders to share their perspectives

    Read more about "Gender equality in marketing: are we making progress fast enough?"
  6.    Delivering diversity is a must-pass test
    Diversity & Inclusion

    Delivering diversity is a must-pass test

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…

    Read more about "Delivering diversity is a must-pass test"
  7.    Insight & Strategy | Mattel: Creatable World
    Diversity & Inclusion

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

    Read more about "Insight & Strategy | Mattel: Creatable World"
  8.    Insight & Strategy | Doritos: The Best Gift
    Diversity & Inclusion

    Insight & Strategy | Doritos: The Best Gift

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was…

    Read more about "Insight & Strategy | Doritos: The Best Gift"
  9.    YouTube video trends: how the world is responding to the rallying cry for racial justice

    YouTube video trends: how the world is responding to the rallying cry for racial justice

    Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…

    Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"
  10.    The big questions this year, answered by LIONS Live
    Creativity

    The big questions this year, answered by LIONS Live

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

    Read more about "The big questions this year, answered by LIONS Live"
  11.    Time to stop covering up our diversity

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…

    Read more about "Time to stop covering up our diversity"
  12.    Putting an end to racially-loaded terms in marketing

    Putting an end to racially-loaded terms in marketing

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…

    Read more about "Putting an end to racially-loaded terms in marketing"