COVID Compendium for Global Marketers
COVID Compendium for Global Marketers
What actions are brands taking around the world?
In response to the COVID-19 outbreak we wanted to provide an open-source resource for brand owners and the wider marketing industry: a compendium of brand actions around the world.
We have taken creative license with the 6Ps of marketing to help group ‘marketer actions’ into topics that you can easily digest. The final sections consist of links to external information kindly provided by our partners which may also be of use.
This is designed as a global hub to provide inspiration. We would welcome information about your own experiences and actions (anonymously if you prefer). You can share your story here.
Go to initiatives about:
Promotion
Brand activity that boosts morale or discourages behaviour likely to boost transmission
Brands supporting the people that support their business
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Bayer: Heal the heroes
Read more about "Bayer: Heal the heroes"Bayer donates Bepanthen to care for the healers in #helptoheal campaign
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Free a(i)d time
Read more about "Free a(i)d time"SME scheme by Sky Media provides £2.5m of free advertising
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Qatar Airways - A Qatar above the rest
Read more about "Qatar Airways - A Qatar above the rest"Airline thanks health professionals with complimentary flights
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Grab - Grabbing fresh produce to protect farmers' livelihoods
Read more about "Grab - Grabbing fresh produce to protect farmers' livelihoods"Delivery app closes the gap between producers and consumers
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PepsiCo, Procter & Gamble - Banding together to protect local communities
Read more about "PepsiCo, Procter & Gamble - Banding together to protect local communities"P&G and PepsiCo join other brands in raising money for African American communities hit hardest by COVID
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Orange - Ads to say "hi" to granddad
Read more about "Orange - Ads to say "hi" to granddad"Orange donates airtime to let family members communicate with elderly relatives
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Airbnb makes good on its word to support former employees
Read more about "Airbnb makes good on its word to support former employees"Travel platform launches talent directory for those laid off due to COVID-19
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Singapore Tourism Board - Missing you already
Read more about "Singapore Tourism Board - Missing you already"A message from the tourism industry
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Tiger - Tiger Tiger, burning bright raising money, doing right
Read more about "Tiger - Tiger Tiger, burning bright raising money, doing right"Local alcohol brand supports its streets
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Nike - Keep on moving
Read more about "Nike - Keep on moving"Move Crew motivates kids to stay active
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Whirlpool - Helpful life skills for the whole family
Read more about "Whirlpool - Helpful life skills for the whole family"Chores don't have to be a chore when done together
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AXA - How to fund health services 101
Read more about "AXA - How to fund health services 101"AXA encourages employees to give to healthcare charity
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Barilla - Giving thanks
Read more about "Barilla - Giving thanks"Pasta producers' entire workforce proudly appears in print
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United Nations - UN calling
Read more about "United Nations - UN calling"Your world needs you to inspire healthy practices
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AB InBev - Beer pre-orders to support pubs
Read more about "AB InBev - Beer pre-orders to support pubs"Keeping local businesses afloat with the promise of pints
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P&G - Olympic-level training
Read more about "P&G - Olympic-level training"P&G Turkey puts 'Olympic moms' first as the athletes who never sleep
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Unilever - a friend in need
Read more about "Unilever - a friend in need"Global FMCG brand checks in on its partners
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IKEA - Influencers face up to the challenge
Read more about "IKEA - Influencers face up to the challenge"IKEA supplies the fabric, influencers supply the masks
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Netflix - Watching over the creative community
Read more about "Netflix - Watching over the creative community"Netflix creates support fund for workers in the creative community
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Jameson - Love thy bartender
Read more about "Jameson - Love thy bartender"Pernod tosses a coin to Bartenders' Guild