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Agency managementOrganisation & structure
CMO Forum meeting overview (March 2021)
Overview of the CMO Forum held remotely on March 9, 2021.
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Agency managementMarketing capabilitiesMedia transformation
Spotlight: Brand Building in Uncertain Times
The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as…
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Agency managementMarketing procurement
Business Intelligence / Data analytics for a strong agency management program
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…
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Agency managementMarketing procurement
Benchmark: Global Category Management - Strategic ‘packaging’ design agency
Member benchmark on global category management of strategic ‘packaging’ design agency.
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InfluencersInfluencersIntegrated marketing
Spotlight: How to win the hearts of Gen Z in 2021
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…
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Marketing procurement
Sourcing Forum meeting overview (February 2021)
Overview of the Sourcing Forum held remotely on February 17, 2021.
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Marketing technologyDigital transformationMarketing capabilitiesMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Marketing capabilitiesMarketing operationsOrganisation & structure
What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Marketing capabilitiesMarketing operationsOrganisation & structure
Marketing talent seeks companies with purpose, WFA research
Apple, Unilever and P&G are the most attractive companies to work for
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Agency managementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
WFA member benchmark survey on Scope of Work (SOW) tools.
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Brand reputationOrganisation & structure
Benchmark: Global versus local brand equity
WFA member survey on the topic of balancing global and local brand equity/positioning.
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Marketing procurementOrganisation & structure
Decoupling production from the creative agency and the role of the agency producer
Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…