COVID Compendium for Global Marketers

COVID Compendium for Global Marketers

COVID Compendium for Global Marketers

What actions are brands taking around the world?

In response to the COVID-19 outbreak we wanted to provide an open-source resource for brand owners and the wider marketing industry: a compendium of brand actions around the world. 

We have taken creative license with the 6Ps of marketing to help group ‘marketer actions’ into topics that you can easily digest. The final sections consist of links to external information kindly provided by our partners which may also be of use.

This is designed as a global hub to provide inspiration. We would welcome information about your own experiences and actions (anonymously if you prefer). You can share your story here.

Latest case studies

The 6Ps of Brand Response

PEOPLE

Brands supporting the people that support their business

  1.    Bayer: Heal the heroes

    Bayer: Heal the heroes

    Bayer donates Bepanthen to care for the healers in #helptoheal campaign

    Read more about "Bayer: Heal the heroes"
  2.    Free a(i)d time

    Free a(i)d time

    SME scheme by Sky Media provides £2.5m of free advertising 

    Read more about "Free a(i)d time"
  3.    Qatar Airways - A Qatar above the rest

    Qatar Airways - A Qatar above the rest

    Airline thanks health professionals with complimentary flights

    Read more about "Qatar Airways - A Qatar above the rest"
  4.    Grab - Grabbing fresh produce to protect farmers' livelihoods

    Grab - Grabbing fresh produce to protect farmers' livelihoods

    Delivery app closes the gap between producers and consumers

    Read more about "Grab - Grabbing fresh produce to protect farmers' livelihoods"
  5.    PepsiCo, Procter & Gamble - Banding together to protect local communities

    PepsiCo, Procter & Gamble - Banding together to protect local communities

    P&G and PepsiCo join other brands in raising money for African American communities hit hardest by COVID

    Read more about "PepsiCo, Procter & Gamble - Banding together to protect local communities"
  6.    Orange - Ads to say "hi" to granddad

    Orange - Ads to say "hi" to granddad

    Orange donates airtime to let family members communicate with elderly relatives

    Read more about "Orange - Ads to say "hi" to granddad"
  7.    Airbnb makes good on its word to support former employees

    Airbnb makes good on its word to support former employees

    Travel platform launches talent directory for those laid off due to COVID-19

    Read more about "Airbnb makes good on its word to support former employees"
  8.    Singapore Tourism Board - Missing you already

    Singapore Tourism Board - Missing you already

    A message from the tourism industry

    Read more about "Singapore Tourism Board - Missing you already"
  9.    Tiger - Tiger Tiger, burning bright raising money, doing right

    Tiger - Tiger Tiger, burning bright raising money, doing right

    Local alcohol brand supports its streets

    Read more about "Tiger - Tiger Tiger, burning bright raising money, doing right"
  10.    Nike - Keep on moving

    Nike - Keep on moving

    Move Crew motivates kids to stay active

    Read more about "Nike - Keep on moving"
  11.    Whirlpool - Helpful life skills for the whole family

    Whirlpool - Helpful life skills for the whole family

    Chores don't have to be a chore when done together

    Read more about "Whirlpool - Helpful life skills for the whole family"
  12.    AXA - How to fund health services 101

    AXA - How to fund health services 101

    AXA encourages employees to give to healthcare charity

    Read more about "AXA - How to fund health services 101"
  13.    Barilla - Giving thanks

    Barilla - Giving thanks

    Pasta producers' entire workforce proudly appears in print

    Read more about "Barilla - Giving thanks"
  14.    United Nations - UN calling

    United Nations - UN calling

    Your world needs you to inspire healthy practices

    Read more about "United Nations - UN calling"
  15.    AB InBev - Beer pre-orders to support pubs

    AB InBev - Beer pre-orders to support pubs

    Keeping local businesses afloat with the promise of pints

    Read more about "AB InBev - Beer pre-orders to support pubs"
  16.    P&G - Olympic-level training

    P&G - Olympic-level training

    P&G Turkey puts 'Olympic moms' first as the athletes who never sleep

    Read more about "P&G - Olympic-level training"
  17.    Unilever - a friend in need

    Unilever - a friend in need

    Global FMCG brand checks in on its partners

    Read more about "Unilever - a friend in need"
  18.    IKEA - Influencers face up to the challenge

    IKEA - Influencers face up to the challenge

    IKEA supplies the fabric, influencers supply the masks

    Read more about "IKEA - Influencers face up to the challenge"
  19.    Netflix - Watching over the creative community

    Netflix - Watching over the creative community

    Netflix creates support fund for workers in the creative community

    Read more about "Netflix - Watching over the creative community"
  20.    Jameson - Love thy bartender

    Jameson - Love thy bartender

    Pernod tosses a coin to Bartenders' Guild

    Read more about "Jameson - Love thy bartender"