As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
Contacts
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Ad fraud & verificationBrand safetyAd blockingBrand safetyCoalition for Better Ads: Feb 2018 State of play
Read more about "Coalition for Better Ads: Feb 2018 State of play"The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Digital policyData collection & privacyDGX meeting overview (February 2018)
Read more about "DGX meeting overview (February 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
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Digital policyData collection & privacyWFA DGX Guide to Data Transparency & GDPR
Read more about "WFA DGX Guide to Data Transparency & GDPR"A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technologySurvey on the Future of Programmatic Media
Read more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in.
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Digital policyDigital transformationData collection & privacyAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Data collection & privacyAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…
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