Digital Governance Exchange

Recent DGX content

1. 
   Reports & whitepapers

   31 Jan 2017
   Digital transformationData & analytics

   Five step process to Data Driven Marketing (2017)

   WFA, The Customer Framework

      

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2. Opinions

   22 Dec 2016
   Digital policyData collection & privacy

   Bridging the data protection gap

   WFA

   In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

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3. 
   Reports & whitepapers

   31 May 2016
   ChannelsInfluencersData & analytics

   Unlocking brand value with social communities

   WFA, STATSIT

   Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

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4. 
   Benchmarks & surveys

   1 Jan 2016
   Digital policy

   Digital Governance Exchange: Priorities for 2016

   WFA

   WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…

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5. 
   Reports & whitepapers

   19 Oct 2015
   Digital policyData collection & privacyData-driven marketing

   Delivering Value to Consumers from data

   WFA

   Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

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6. 
   Guides & templates

   3 Jul 2014
   ProgrammaticAgency managementData & analytics

   Guide to Programmatic Media (2014)

   WFA

   An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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