As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
WFA launches Global Media Board
Recent DGX content
Recent DGX content
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Digital policy
DGX Benchmark: Meta Pixel
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
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Digital policy
DGX meeting overview (June 2023)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
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Digital policy
Meta Q&A on privacy and advertising
A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
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Digital policy
DGX Benchmark: Google Analytics
WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
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Digital policy
WFA Tracker: European Regulators’ positions on Google Analytics
WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics
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Digital policy
Global overview of privacy enforcement cases impacting advertisers
An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally