Digital Governance Exchange

Recent DGX content

1. 
   Benchmarks & surveysReports & whitepapers

   12 Oct 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

   Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
2. 
   Reports & whitepapers

   8 Sep 2017
   Ad blockingConsumer insight

   Europe research: Data-driven advertising and Europeans’ internet use

   EDAA, IAB

   This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

   Read more about "Europe research: Data-driven advertising and Europeans’ internet use"
3. 
   Reports & whitepapers

   8 Sep 2017
   ProgrammaticDigital policyData collection & privacy

   The contribution of data to digital advertising (Europe, 2017)

   EDAA, IAB

   This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

   Read more about "The contribution of data to digital advertising (Europe, 2017)"
4. 
   Guides & templates

   5 Sep 2017
   Digital policyMarketing to childrenData collection & privacy

   GDPR Guide for Marketers

   WFA

   This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

   Read more about "GDPR Guide for Marketers"
5. 
   Benchmarks & surveysReports & whitepapers

   5 Sep 2017
   Digital policyData & analyticsData collection & privacy

   Survey on privacy and data management - GDPR (2017)

   WFA

   WFA member survey on how members are evaluating the impact of GDPR on their business.

   Read more about "Survey on privacy and data management - GDPR (2017)"
6. 
   Benchmarks & surveys

   7 Jun 2017
   Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Survey results: Paying for 3rd party verification

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey results: Paying for 3rd party verification"