As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
Contacts
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Digital policy
Digital Governance Exchange: Priorities for 2016
WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
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Digital policyData collection & privacyData-driven marketing
Delivering Value to Consumers from data
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
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ProgrammaticAgency managementData & analytics
Guide to Programmatic Media (2014)
An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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