As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
Contacts
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Digital policyDGX benchmark on WFA members’ data ethics policies
Read more about "DGX benchmark on WFA members’ data ethics policies"Benchmark on data ethics policies
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Digital policyMarketing lawTPA Taskforce overview (December 2022)
Read more about "TPA Taskforce overview (December 2022)"Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
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Digital policyDGX meeting overview (December 2022)
Read more about "DGX meeting overview (December 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
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Digital policyData-driven marketingWebinar: Understanding data ethics in practice
Read more about "Webinar: Understanding data ethics in practice"92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
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Digital policy
DGX meeting overview (September 2022)
Read more about "DGX meeting overview (September 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022
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Digital policyData ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
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