As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
Contacts
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Digital policyDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.
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Brand safetyDigital policyBrand safetyDGX meeting overview (December 2021)
Read more about "DGX meeting overview (December 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
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Digital policyData collection & privacyWebinar: Benchmarking data safety and risk across the industry
Read more about "Webinar: Benchmarking data safety and risk across the industry"An analysis and benchmarking of data safety and risk across the industry
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Digital policyMarketing lawData collection & privacyData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Digital policyIt's time to regulate the digital ad market
Read more about "It's time to regulate the digital ad market"The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
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Digital policyMarketing lawData collection & privacyDGX meeting overview (September 2021)
Read more about "DGX meeting overview (September 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
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