As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Digital policy
DGX Benchmark on age verification techniques
This benchmark gathers perspectives from WFA members about their age verification techniques
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Digital policyData collection & privacy
DGX Benchmark on customer data retention and notification
WFA member benchmark about member retention and notification policies for customer data.
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Brand safetyDigital policyBrand safety
PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
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Digital policyMarketing to childrenData collection & privacy
DGX meeting overview (June 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on June 13th, 2019 in Singapore
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Digital policyData collection & privacy
DGX Benchmark on email/newsletter tracking pixels
WFA member benchmark. For additional details, please log in.
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Digital policy
DGX meeting overview (March 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London