As consumers spend more and more of their time online, digital marketing is now a major focus for many brand owners.
Digital Governance Exchange
Contacts
WFA Contacts
Survey: Data ethics (2020)
Privacy compliance for cookies, pixels and other types of tracker (2019)
A guide to progressive gender portrayals in advertising
Recent DGX content
Recent DGX content
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Digital policyDGX meeting overview (February 2019)
Read more about "DGX meeting overview (February 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
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Digital policyData collection & privacyFacebook and GDPR benchmark
Read more about "Facebook and GDPR benchmark"This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
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Digital policyData collection & privacy
DGX Benchmark on Facebook and GDPR
Read more about "DGX Benchmark on Facebook and GDPR"This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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ProgrammaticDigital policyData collection & privacy
DGX meeting materials - (December 2018)
Read more about "DGX meeting materials - (December 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Data collection & privacyGDPR: the emergence of a global standard on privacy?
Read more about "GDPR: the emergence of a global standard on privacy?"We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
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Digital policyData collection & privacyWebinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…
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