Providing insights, solutions and action for media focused clients in the industry.
WFA’s Media Forum focuses on providing clarity within a global media market which has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting…all facets of the media industry have changed significantly in recent years. Clients have an imperative to ‘transform’ their media operations and this is where the WFA can help.
Representing more than 700 contacts around the world, the Media Forum connects professionals from increasingly diverse roles. In addition to Global Media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online.
Value is delivered through critical research and reports, physical and remote forums, and online tools and benchmarking services.
The group is co-chaired by Ben Jankowski, SVP, Global Media at Mastercard, and Gerry D’Angelo, VP Global Media at P&G.
The group in APAC is chaired by Silas Lewis-Meilus, Senior Director Head of Media (APAC) at GSK.