Media Forum detail
Providing insights, solutions and action for media focused clients in the industry.
WFA’s Media Forum focuses on providing clarity within a global media market which has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting…all facets of the media industry have changed significantly in recent years. Clients have an imperative to ‘transform’ their media operations and this is where the WFA can help.
Representing more than 700 contacts around the world, the Media Forum connects professionals from increasingly diverse roles. In addition to Global Media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online.
Value is delivered through critical research and reports, physical and remote forums, and online tools and benchmarking services.
The group is co-chaired by Ben Jankowski, Group Head, Global Media at Mastercard, and Gerry D’Angelo, Global Media Director at P&G.
The group in APAC is chaired by David Porter, Vice President of Global Media for Asia, Africa, the Middle East, Turkey & Russia at Unilever.
Programmatic trading & operating models
Helping with decisions around what to bring in-house and what to outsource.
Technology & data
Providing insight on the best application of tools across the ad tech ecosystem from programmatic technologies through to verification and media measurement.
Transparency & partners
Perhaps the most enduring topic for the WFA media community is working with partners and ensuring that this relationship is effective and transparent.
London United Kingdom
20 Feb 2020Show more
WFA Webinar: The Future of Cookies Remote
26 Feb 2020Show more
WFA Webinar: Social Commerce in China - Content, Conversations & Consumers Remote
03 Mar 2020Show more
01 Apr 2020Show more
New York United States
06 May 2020Show more
Gerry D'AngeloGlobal Media Director
Ben JankowskiGroup Head, Global Media
Matt GreenGlobal Lead - Media & Digital