The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
Posts about NAC
National Associations Council
Chairperson
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Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
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Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Digital policyData collection & privacy
WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
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WFA advertiser associations meet in Brussels
WFA held second National Associations Council meeting of 2017, co-hosted by UBA Belgium
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Value of advertising
The Value of Advertising (2017)
The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety
WFA Media Charter (2008)
This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
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