Make smarter decisions guided by peers with no vested interests. WFA offers 48-hour benchmarking and one-to-one matchmaking services to help marketers get you the best available information from our network as fast as possible.
Peer-to-peer groups bring together on average 20-30 of the most sophisticated client-side multi-national marketers over 50 times a year across a variety of geographies.
Get unique insight from WFA research on anything from media cost forecasts to agency remuneration. Our samples tend to be based on responses from your peers representing at least $30bn in ad spend.
Help set and raise global industry standards on media & marketing issues, whether it be best practice for audience research or the agency pitch process, providing marketers with guidance in relation to programmatic media buying.