Global Marketer of the Year 2018

Global Marketer of the Year 2018

Raja Rajamannar, CMCO, Mastercard

“I’m deeply honoured and humbled. In reality, this recognition should go to my entire team. No one person can do everything by himself or herself and I’m blessed to be able to work with an amazing group of talented professionals. No other field has more capability than marketing to impact a company’s brand, its reputation as well as bring about social impact. I feel proud to have been a part of this discipline for more than 30 years."

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  Ukonwa Ojo, Coty Consumer Beauty Chief Marketing Officer

  Ukonwa has been nominated for her role in transforming Covergirl following its acquisition from P&G back in 2016. Not only did she totally revamp the whole brand vision for Covergirl in just 11 months but she also introduced “I am What I Make Up”, a powerful tagline which highlighs her vision of a brand that is strong on diversity and inclusion. She’s taken that to the next level with her influencer partnerships, which celebrate ethnic diversity but also women with a variety of vocations. Her success has seen her take on the CMO role for Coty’s Consumer Beauty in the US earlier this year in addition to the Global CMO function for Covergirl and Sally Hansen. She previously worked for Unilever, RB and General Mills.

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  Marc S. Pritchard, Procter & Gamble Chief Brand Officer

  Marc sums up his belief that marketing can do positive things with the phrase "a force for good and a force for growth".
  With that in mind, he has supported purposeful brands and purposeful marketing as well as gender equality and diversity, leading the Association of National Advertisers’ #SeeHer movement and strongly supporting the expansion of AIMM, ANA's Alliance for Inclusive and Multicultural Marketing.
  This is in addition to his very public demand last year that walled gardens (Facebook and Google) become more transparent by getting their measurement accredited by the MRC.
  He has worked for Procter & Gamble since 1982 and took up his current role in 2014, having previously been Global Brand Building Officer.

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  Raja Rajamannar, Mastercard Chief Marketing & Communications Officer and President - Healthcare Business

  Raja has transformed marketing at Mastercard and made it a critical business driver. A sign of its importance is that all high flyers in the company must now complete a rotation in marketing before they can gain their next promotion.
  At the heart of his success has been the iconic Priceless ad campaign, which has been transformed into a highly effective marketing platform.
  Start Something Priceless was launched in 40 countries in 2018, making a significant social impact as well as delivering strong business results, while Priceless Causes has driven breakthrough cures for cancer, with five drugs approved by the FDA and significant advances made in Ovarian cancer detection.
  Raja mentors other marketers, four of whom have gone on to become CMOs and regularly teaches at Harvard, Yale, NYU, Northwestern and SMU.
  He has previously worked at WellPoint, Humana, Citi, Diners Club North America and Unilever among others.

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  Syl Saller, Diageo Chief Marketing and Innovation Officer

  Syl has been nominated for her dual achievements in bringing greater innovation to Diageo’s marketing and her championing of gender and diversity.
  In the last five years she has created an innovation function that has delivered £1bn of net revenue through hard work, inspired team selection and relationship building.
  She has also put Diageo at the heart of the diversity agenda, not only joining the Unstereotype Alliance as a founding member but also spearheading Diageo’s support for Free the Bid, which calls for agencies to name at least one female director in their creative bids.
  As a result of her efforts, many of the Diageo brands including Guinness, Baileys are championing gender and diversity representation through their latest marketing campaigns.
  She has been in her current position since July 2013 having previously been Global Innovation Director and Marketing Director. She has also worked for Allied Domecq and Procter & Gamble.

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  Keith Weed, Unilever Chief Marketing & Communications Officer

  Keith has been a long-term champion for brands with purpose, helping to create a portfolio that successfully combines sustainable brands with business growth.
  This year he has focused on the digital advertising industry. He has championed moves to boost integrity in the influencer space, committing Unilever to not working with influencers who buy followers and prioritising partners who increase transparency.
  He has also sought to build a new relationship with agency partners, moving to a remuneration model based on outputs and outcomes related to common business goals.
  Outside of Unilever, Keith is the President of the Advertising Association and the architect behind the Unstereotype Alliance, co-created with UN Women. The FT named him one of the 50 HERoes – champion of female gender equality.
  He has worked for Unilever since 1983 and took up his current role in 2010.

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  Claudia Willvonseder, IKEA CMO/Global Marketing and Communication Manager

  Claudia has been a long-term supporter of social purpose, ensuring that it’s at the core of the way IKEA runs and the products it provides.
  Alongside her role in masterminding the digital and data-driven marketing transformation within the company, she also leads the development of a corporate and consumer communications platform focused on sustainability.
  Claudia and her team have launched a series of great marketing campaigns in the last few years, many of which are purpose- and sustainability-focused around the IKEA message of 'creating a better everyday life for the many people'. She is chairing the Effective Use of Brand Purpose category at the 2018 WARC Awards.
  She took up her current role in April 2014 having worked for Ikea in a variety of roles since 2006. Previously, she was Chief Creative Officer at Saatchi & Saatchi and Creative Director at Springer & Jacoby Hamburg.

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  David Wheldon WFA President and Chief Marketing Officer, RBS

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  Stephan Loerke WFA Chief Executive Officer

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  Atul Agrawal Senior Vice President of Corporate Brand and Marketing, TATA Motors

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  Jori Bindels Vice President, Corporate Communications, Marketing & Brand, Emirates

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  Julie Chan Global Consumer Engagement Lead, Pfizer

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  Islam ElDessouky Head of Integrated Marketing Communications & Content Marketing, Coca-Cola Middle East

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  Eloísa Moscardó Head of Corporate Advertising and Content, Santander

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  Richard Benyon Chief Executive Officer, Decideware

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  Jennifer Faull Brands Editor, The Drum

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  Jillian Gibbs Jillian Founder and Global CEO, APR

  Jillian is the Founder and Global CEO of Advertising Production Resources (APR), helping advertisers optimise their production.

  She has more than 25 years’experience in the advertising production consulting business, having previously introduced new ways of working at Unilever and Coors Bewing Co. She is an advocate for empowering women in the advertising production industry and often speaks at conferences on women in business and leadership roles.

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  Charlotte McEleny Publisher, APAC, The Drum

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  Lucinda Peniston-Baines Lucinda Co-Founder & Managing Partner, The Observatory

  Lucinda is a co-founder of The Observatory International which works with advertisers to transform their marketing resources. She has over 15 years’ experience in this area of agency management consultancy working across Resource & Roster Optimisation, Agency Search, Performance Management and Agency Compensation. She is current Vice President of the Management Consultancies’ Association and a regular lecturer for ISBA, the UK advertisers’ trade association.