Senior global and regional marketers can have a huge impact in multiple ways. Whether it’s creating effective purpose-driven campaigns or demanding greater clarity in digital, restructuring the way their internal and external teams work together or building a programme of media transformation that future proofs their business, great marketers make a real difference.
The WFA Global Marketer of the Year seeks to identify the person in a global or regional role from our network who has over the last 12 months made the most impact on their company, our industry and the reputation of marketing among consumers.
WHO SHOULD ENTER:
This award is open to any client-side marketer in a senior global or regional position, who has worked for their company for a minimum of two years. Jury members should not be nominated.
HOW CAN THEY ENTER:
Fee: There are no entry fees.
Nominations can be received in two ways:
Firstly, our expert jury of global marketers and industry experts – chaired by WFA President and RBS CMO David Wheldon – can nominate those they think deserve wider recognition.
Second, any member of the global marketing community can nominate an inspiring global or regional leader. They can do this simply by clicking on the 'Nominate now' button on this page.
We believe that the best global and regional marketers in 2018 demonstrate outstanding leadership in three key areas. All nominations should demonstrate outstanding leadership in two or more of these areas, with particular reference to their activities in the last 12 months.
- Evolving their organisation to be more people-centric, better able to respond to consumer needs and building happier, more engaged teams internally.
- Working smarter with partners, be they agencies or vendors, and ensuring that the whole team is aligned to the same goals.
- Delivering inspiring work that genuinely makes a difference, be that cultural, social or for the business.