COVID Compendium for Global Marketers
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Unilever - Putting aside differences
Unilever promotes competitors for public good
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AB InBev - A(ir) time to save lives
AB InBev donates air time and marketing spend to the Red Cross
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Ikea - 'Stay Home Catalogue' for bored kids
Furniture is fun in catalogue filled with activities for children
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The Coca-Cola Company, Ligo Sardines, AB InBev - Re-purposing ad spend
Brands put money where it's needed most
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IKEA - Staying home, staying safe
Ad tells us to take time to appreciate our home
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AB InBev, Carslberg, Pernod Ricard - Virtual clubbing
Alcohol brands provide a good accompaniment to remote clubbing
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Estée Lauder - We can win this fight
Estée Lauder takes the fight to Weibo
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Chipotle - Virtual get-togethers over Mexican food
Friends who Chipotle together, stay safe together
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Diageo - Raising spirits (and Irish stout)
Guinness combats holiday blues by proudly wearing green
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KFC - KFC stops finger lickin'
KFC pulls ad for contradicting public health advice
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Nike - Bringing the gym home
Working (out) from home
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