Benchmark: Purchase funnel media investment allocation for fast moving CPGs
Media
1 minute read
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.
Article details
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WFA
Benchmarks & surveys
21 June 2022
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Article details
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WFA
Benchmarks & surveys
21 June 2022
