Posts about Agencies & Partners

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  1.    True partners
    Agency management

    True partners

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great…

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  2.    Benchmark: Shopper Agency recommendations in Western Europe
    Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure

    Benchmark: Shopper Agency recommendations in Western Europe

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

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  3.    Benchmark: Category Management of Market Research & Insights
    Agency remuneration & contractsMarketing procurement

    Benchmark: Category Management of Market Research & Insights

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

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  4.    Sourcing Forum meeting overview (November 2019)
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Sourcing Forum meeting overview (November 2019)

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

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  5.    Sourcing Forum meeting overview (October 2019)
    Agency evaluation & performanceMarketing procurement

    Sourcing Forum meeting overview (October 2019)

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

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  6.    KPIs to consider when buying on TV in the MEA region
    ChannelsAgency remuneration & contracts

    KPIs to consider when buying on TV in the MEA region

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

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  7.    Achieving greater financial transparency with your agencies
    Agency managementMarketing procurement

    Achieving greater financial transparency with your agencies

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency…

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  8.    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Integrated marketing

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    Efforts to create truly integrated campaigns are still a work in progress for many

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  9.    Long-term agency partnership is better than short-term fling
    Agency managementAgency review & pitching

    Long-term agency partnership is better than short-term fling

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…

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  10.    True partnership requires a change of approach from advertisers and agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    True partnership requires a change of approach from advertisers and agencies

    Long-term relationships require fair balance between scope and budget

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  11.    Webinar: Designing for integration
    Agency rostersIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…

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  12.    Global Agency Group Profiles
    Agency evaluation & performance

    Global Agency Group Profiles

    These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key…

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