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Agency managementMarketing procurement
Survey: Global Category Management - Displays & Point-of-Sale
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Brand safetyChannelsBrand safetyInfluencersInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Agency managementMarketing procurement
Benchmark: Innovation Funds
This WFA member benchmark covers how members are managing funding for innovation.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Strategic Design Agencies
This WFA member benchmark examines how members are working with strategic design agencies.
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Agency remuneration & contractsMarketing procurement
Transparency in global production
Survey on global content production transparency.
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InfluencersInfluencersIntegrated marketing
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
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InfluencersInfluencersIntegrated marketing
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Measuring your agency creative effectiveness
This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Agency remuneration & contractsMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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Agency managementAgency review & pitching
How a good scope of work program can benefit an organisation
Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…
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Agency evaluation & performanceConsumer insightData & analytics
Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.